P1 introduces 3 new websites.
We have always believed that advisers should spend their time on advice, not admin. Today, we are putting that principle into practice in a new way: by giving each P1 service line its own dedicated website, designed to get you the information you need, faster.
Why three?
P1 Investment Services has grown significantly since launch. We now manage over £4.2bn in assets, serve 160+ advice firms, and support 31,000+ end clients across two distinct service lines: P1 Investment Management and P1 Investment Platform.
As our services have evolved, so has the need for clarity. Advisers using our model portfolios have different questions to those evaluating our platform. Investment partners exploring our regulatory hosting service need different information again. Putting everything on one website meant that finding what you needed took longer than it should.
So we have built three.
P1 Investment Services
This is the group home page. It is your starting point if you are new to P1 or want a quick overview of who we are, what we do, and where to go next. You will find our latest news, investment commentary, webinar schedule, and links through to each service line.
Think of it as the front door. It tells the P1 story, then points you in the right direction.
P1 Investment Management
A dedicated site for everything related to our discretionary investment management services. Model portfolios, mandated models, the Ethical World Fund, our digital asset portfolio, AIM IHT service, the Albion collaboration, and our How We Invest methodology are all here with the detail advisers need to evaluate and recommend our services with confidence.
If you want to understand our StrataFolio process, review our portfolio ranges, compare our pricing, or request factsheets, this is where you will find it.
P1 Investment Platform
A dedicated site for everything related to the P1 Platform. Features, tools, pricing, onboarding, support, and the information you need to assess whether the platform is right for your practice and your clients.
Report Pilot, Invest Pilot, our Review Pack Generator, digital onboarding, and the full range of platform capabilities now have the space and structure they deserve.
A fresh look, a unified brand
Alongside the new structure, we have refreshed the design across all three sites. The new look is cleaner, more modern, and consistent across every touchpoint. Whether you are reading a factsheet, exploring a portfolio range, or logging into the platform, the experience will feel familiar and connected.
And this is just the start…
New websites are one thing. A new platform experience is another.
In the coming weeks we will be launching a redesigned P1 Platform interface. Faster, cleaner, and built around the workflows advisers use every day. If you have ever wished your platform felt less like software from 2015 and more like a tool designed for the way you actually work, this is what we have been building towards.
We are not ready to show everything just yet. But if you look closely at the new websites, you will see hints of what is coming. The design language, the layout, the way information is presented. It is all connected.
More details very soon. Watch this space.

Same principle, better execution
Nothing about our services, our team, or our commitment has changed. We are still independent, employee-owned, and profitable. We still believe in low-cost, high-quality investment management and platform technology built around the way advisers actually work.
What has changed is how easy it is to find the information you need. Three websites, each focused on a specific part of what we do, designed so you can spend less time searching and more time advising.
Advice, not admin. Even when it comes to our website.





